The
term ‘media production’ refers to the process in which digital files are
created, enhanced, encoded, and distributed using numerous methods of
processing via computer hardware and software applications. http://www.wisegeek.com/what-is-digital-media-production.htm . The way in which I interpret
media production includes exploring a variety of technology, which include
cameras, software and hardware systems, in order to express a meaningful
message through media which can include leaflets, posters, adverts, music and
videos plus a large mass of other products. However, the products also must
appeal to a vast amount of people, especially to the target audience required
for the specific product. But to me media is something that is truly special;
producing, adapting and distributing my own ideas to a worldwide audiences
seems unbelievable and a real once in a life time opportunity, as well as
allowing me to publicly express my artistic qualities.
The areas in which I am particularly interested in is creating props; It excites me to make something with a purpose, as well as having a hidden message and meaning, that will create a true impact to the audience. What people don’t understand that the true essence, base and structure, of a media production is behind the camera, not just in front. Props take time, skill and true dedication in order to really contribute to a professional outcome. Although, I am however also interested in filming and editing, as I like to get involved in the process, as well as having control on what actually is put into the film. I like to be able to vision what the public will see as a viewer. Their opinion is what truly matters at the end.
The skills and knowledge in which is have already grasped is not necessarily directly in media as I regret to say I didn’t take it at GCSE but from the other subjects i took I have actually been able to gain a variety of skills. One subject in particular is dance, due to the fact that I could be expressive within the movements I produce as well as allowing me to be great under pressure, as I had to learn dances in short spaces of time meaning the steps had to learnt, polished and meaningful. I do however take a huge interest within the media, as I take time to participate in reading magazines which look at current and global affairs as I find it exciting how quickly and suddenly the world can change in a matter of moments, leading to controversy around the world for weeks a one time. It amazes me how the public can react drastically to these current and global affairs. In addition, I also have very good leadership skills that were clasped when I was form captain, I was able to take a dominate and leading role of my form. I had to be organised in key events such as making own Christmas hamper for a shelter. I could however use this to my advantage of taking a leadership role when producing my own film opening if necessary. Lastly, I have much artistic skills as I participated in GCSE art as I am very creative and patient in taking time to produce a high quality image, this skill will work wonders if props need to be produced as I create effective props to enhance and assist in the quality of the film opening.
Additionally, the skills and knowledge in which i wish to grasp is being able to Film and edit confidently using a variety of software’s, this will enable me to use the sources available to me to my advantage. This will also prepare me for any future reference to software further on in the course. However, I also want to be able to create something that fits to a specific target audience, in order to make my work relevant to the public. This will allow me to create things that fit for true purpose rather than having no use to society. I want to create something that is entertaining, new and exciting and by having a purpose it allows me to do this. Finally, I want to learn a realistic idea of what it would take and how much work it would be, if I was actually to work in the media industry. Therefore, I will gain realistic experience and not just qualities, but specific qualities needed to produce, promote and distribute a piece, or pieces of work that are relevant for the project I would be on hand, dealing with.
My ultimate aim for the course is to enhance and gain excellent understanding of media in all aspects, but especially in society, as well as the trends within media at the present time. I want to do this as media is something which is part of everyday life. Therefore it would be useful, not only if I was to proceed in a career in any aspect of the media, but also in everyday situations and scenarios. I want to understand media in all of its glory. However, my other major aim I wish to get in media is advertisement; I want to be able to not only create a fantastic and successful video, but how to also successfully advertise the video in order to gain and capture the attention of the audience, in which I want to reach out to. I want advertisement not to only assist my work, but to accompany alongside my work in equal ranking, as I believe this is just as important as the work itself. I want to learn how to create posters, trailers and leaflets that can describe my work without many spoken words.
The areas in which I am particularly interested in is creating props; It excites me to make something with a purpose, as well as having a hidden message and meaning, that will create a true impact to the audience. What people don’t understand that the true essence, base and structure, of a media production is behind the camera, not just in front. Props take time, skill and true dedication in order to really contribute to a professional outcome. Although, I am however also interested in filming and editing, as I like to get involved in the process, as well as having control on what actually is put into the film. I like to be able to vision what the public will see as a viewer. Their opinion is what truly matters at the end.
The skills and knowledge in which is have already grasped is not necessarily directly in media as I regret to say I didn’t take it at GCSE but from the other subjects i took I have actually been able to gain a variety of skills. One subject in particular is dance, due to the fact that I could be expressive within the movements I produce as well as allowing me to be great under pressure, as I had to learn dances in short spaces of time meaning the steps had to learnt, polished and meaningful. I do however take a huge interest within the media, as I take time to participate in reading magazines which look at current and global affairs as I find it exciting how quickly and suddenly the world can change in a matter of moments, leading to controversy around the world for weeks a one time. It amazes me how the public can react drastically to these current and global affairs. In addition, I also have very good leadership skills that were clasped when I was form captain, I was able to take a dominate and leading role of my form. I had to be organised in key events such as making own Christmas hamper for a shelter. I could however use this to my advantage of taking a leadership role when producing my own film opening if necessary. Lastly, I have much artistic skills as I participated in GCSE art as I am very creative and patient in taking time to produce a high quality image, this skill will work wonders if props need to be produced as I create effective props to enhance and assist in the quality of the film opening.
Additionally, the skills and knowledge in which i wish to grasp is being able to Film and edit confidently using a variety of software’s, this will enable me to use the sources available to me to my advantage. This will also prepare me for any future reference to software further on in the course. However, I also want to be able to create something that fits to a specific target audience, in order to make my work relevant to the public. This will allow me to create things that fit for true purpose rather than having no use to society. I want to create something that is entertaining, new and exciting and by having a purpose it allows me to do this. Finally, I want to learn a realistic idea of what it would take and how much work it would be, if I was actually to work in the media industry. Therefore, I will gain realistic experience and not just qualities, but specific qualities needed to produce, promote and distribute a piece, or pieces of work that are relevant for the project I would be on hand, dealing with.
My ultimate aim for the course is to enhance and gain excellent understanding of media in all aspects, but especially in society, as well as the trends within media at the present time. I want to do this as media is something which is part of everyday life. Therefore it would be useful, not only if I was to proceed in a career in any aspect of the media, but also in everyday situations and scenarios. I want to understand media in all of its glory. However, my other major aim I wish to get in media is advertisement; I want to be able to not only create a fantastic and successful video, but how to also successfully advertise the video in order to gain and capture the attention of the audience, in which I want to reach out to. I want advertisement not to only assist my work, but to accompany alongside my work in equal ranking, as I believe this is just as important as the work itself. I want to learn how to create posters, trailers and leaflets that can describe my work without many spoken words.
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